![]() Film your tattoos from all angles, show your followers a clip of life around the shop, or have someone film you doing a killer tattoo. So, learning how to use Instagram Reels and regularly posting videos to your timeline will boost your Instagram presence. As Tik Tok continues to rise in popularity, Instagram is now largely prioritizing accounts who post Reels and other video content. As a result, they’ll feel more connected to your work! Also, be sure to add your name, Instagram handle, or logo to the images themselves in case they get shared or reposted by other accounts.īut it isn’t just about photo content. ![]() This allows viewers to see and understand your creative process from start to finish. You should also consider posting both process photos and finished-product photos (with client consent, of course). Check out this Tattoo Photography 101 blog for tips on how to level-up your tattoo photo game. That’s because Instagram’s algorithms boost content that users engage with - viewing time, likes, comments, shares, and profile visits all increase the reach of your content.įor promoting your tattooing on Instagram, your photos should be well-lit, sharp, and have a blank or soft-focus background to reduce visual noise. On an app with effectively endless content, users won’t even bother looking at them - and you don’t want people to scroll past you. If you’re using grainy, low-quality photos on your Instagram, you’re doing your art a major disservice. This will show visitors that you’re a true professional and give them an opportunity to explore your work.Īs artists, you want your work to speak for itself and leave an impression. You should provide as much identifying information as possible, including your name, studio name/location, website/portfolio links where clients can view your work and submit inquiries. Resources like LinkTree allow you to direct clients to all your accounts, such as other social media accounts (in case there isn’t enough space in your bio). That way, you’re easy to find.Īfter creating your account name, it’s time to fill out your bio. You’ll want to use an account name that’s as close as possible to what your clients and other artists call you, like for example or. Second, if you’re setting up an account for the first time, understand that your account name is important. A business profile on Instagram gives you access to analytics that tell you the best days / times to post, and how each of your posts are performing. This will be much more beneficial for you than a personal account. It should be clean, organized, and give visitors an immediate sense of who you are and what you’re about.įirst, you’ll want to create a business Instagram account. Think of your profile page as the digital counterpart to your real-world studio. If you’re serious about building your tattoo business on Instagram, it’s important to do a great job setting up your profile. Tip 1: Set Up Your Instagram Profile Right If you’re completely new to marketing a tattoo business on Instagram, this section is for you. ![]() We’ll share some more technical features at the end of this blog - but for now, let’s talk about the basics. Educating yourself on how the platform sorts and presents content on a technical level helps you build your presence. How to get more clients as a tattoo artist using InstagramĮven if you’re familiar with Instagram’s basic functions and features, it’s important to learn everything about the platform. Get ready to get ahead of the competition. Below, we’ll walk you through the basics of building a killer tattoo artist Instagram account. However, with about 1 billion monthly active Instagram users, getting noticed takes some effort. There are many different social media platforms you can use to promote yourself and your work, but the visual focus of Instagram gives your portfolio a ton of exposure. In some cases, your social media account can become a business in itself. With low barriers to entry and global reach, social media lets you share your work, establish your brand, and build a huge following for your tattoo business. Social media has become the most powerful and accessible marketing platform for tattoo artists. ![]() By Painful Pleasures Last Updated: June 27, 2022
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